The web is for everyone.
As website owners, we want people to have the best experience possible when they visit our website.
With 20% of the world having a disability, it means we should consider how to best design our website for all visitors.
Just like in the real world where elevators and wheelchair ramps exist so people can move into and around buildings, there are ways to make sure your website is usable by all.
I offer packages that will help your website be more accessible. If you’re wanting total WCAG 2.1 AA compliance, I provide full audit and remediation services to ensure your website is compliant with ADA and Section 508 laws.
1 out of 5 people that try to visit your site have a disability.
Why does it matter?
- 1 out of 5 people that try to visit your site have a disability. You are losing revenue if 20% of people cannot use your website.
- Google is factoring in usability when it determines how to rank your site. It is moving in a direction of favoring more accessible sites.
- There are lawyers who are finding sites to sue if they aren’t WCAG compliant.
- 71% of shoppers with disabilities will click away from your website if it is too difficult to use.
- These “click-away” customers account for around 10% of online shopping revenue
- 83% of people with access needs limit their shopping to sites that they know are accessible.
Will it help your SEO by boosting your traffic?
This American Life committed in 2011 to creating a way for deaf people to still enjoy the podcast. Their website saw great gains in just a few months. In a few months, their search traffic increased 6.86% and unique visitors increased 4.18%.
Legal & General Group – doubled visitor numbers, cut maintenance costs by two thirds, increased natural search traffic by 50%.
CNET – 30% increase in traffic from Google after CNET started providing transcripts
“The changes we’ll make as a result of Lauren’s evaluation will enable the full utilization of our website by many more folks. From my viewpoint, with respect to the [issues found]; they’re opportunities to help someone. Again, thanks so much.”
Todd, Phoenix Contact
What can you do about it?
I offer an accessibility package for website owners who want to show their commitment to a usable and accessible website to their visitors.
With 4 years of Web Accessibility experience and 8 years of UX experience, I understand how important it is to ensure a usable website for all.
What you’ll walk away with:
- An audit that details recommendations on major issues on the site and how to fix them.
- A page on your site with an accessibility statement saying the site has been audited for WCAG 2.1 guidelines and you are continually working to improve the accessibility and usability of the website.
- A unique plugin installed on the site that allows those with visual disabilities to have more control over the display of the site.
Cost: $500 ($300 for month of November for members of Sky Rocket Blog Traffic)
Timeline: Two weeks
Want a more in-depth accessibility overhaul?
WCAG 2.1 Compliance Audit & Remediation
Begins at $1200
Auditing and making necessary changes so that the website to be compliant with WCAG 2.1 AA standards.
This package starts at $1200 for a basic 5 page website, but may be increased based on the complexity of the website. Contact me for a quote.